Scientific Management by Federick Taylor Essay Example for Free

Scientific Management by Federick Taylor Essay Federick W. Taylor, considered the father of scientific management published his work, The Principles of Scientific Management in 1911 has been instrumental in revolutionising management thought. He promoted the process of scientifically studying work to increase worker and organisational efficiency. His principles contributed to a variety of management practices involving specialisation, assembly production, division of work, work incentives and management control. The development of machine-tools reach a point marking thr beginning of today large scale production line in factory more tan hundred years ago. The commencement of mass factory production was fundamentally influenced by Federick Talyor. His scientific management concept shaped for good all the features of industry and Talyor is the inaugurator and father of, as well as chief worker in, the movement to impart excellence to management by viewing it as an art base on scientific principles. universal in scope, his work long since has penetrated to every country and that in these establishment ther saw some degree of influnce by his scientific principles. In our global economy, efficient businesses will be rewarded with profit as Federick Taylor advocated in his concept of Scientific Management. In a global economy, there is simply no places for inefficiency to hide wrote Hamel in The Utimate Business Library and You have to believe that Federick Winslow Taylor would have loved Wal-Mart,Sony or Federal Express modern icon of efficiency More than 100 years has passed yet his principles in scientific management is still relevant in many sectors of business today. One example is the fast food restaurant, likened to little factory, with a manager who overseas and control the workers, sales, inventory and supply, everything to keep the shop running efficiently as Talyors wishes. Much of Taylors ideas were adapted in the operation of the assembly line and many of Ford Motor companys operations in the assembling of motor vehicles in early 1910. This was when Ford Motor mass produced cars. However the application of Taylors concept into management practices was met with resistant opposition from workers and their unions, as workers had to work very much faster in Taylors Scientific Management style. Union leader resented Taylors ways and claimed workers were mistreated in his focus towards efficiency. Yet others will find Taylors ideas applaudable up to today. Schachter(2007) found Taylors style still practice in many governrment agencies where proposal of public sector efficiency was similiar with Taylors approach.

Campaign Strategy Essay Example for Free

Campaign Strategy Essay 1) What are the goals of the campaign? 2) What questions need to be answered to reach those goals? This is a list of general campaign questions to help start your research process. These are not research questions. Each general campaign question should generate a list of more specific research questions. For example, What is the issue/problem? could lead to the question, What is the history of lead poisoning in our community? General questions to ask about a campaign: 1. What is the issue/problem? (Understand their arguments. ) 2. What are the solutions or alternatives? (Develop our arguments.) 3. Who else is trying to change the problem, how effective are they, and what are their solutions? (Potential allies. Locate a niche. Avoid obstacles and duplication of effort.) 4. Who can implement those solutions? Who has the power? (The Targets) 5. What kind of campaign would it take to convince them? (Feasibility test.) A. How long would victory take? What are the time constraints? B. What are tactics and paths to a victory? C. What are the opportunities or obstacles? D. What has worked for other organizations on similar campaigns? 6. Who are the other players? A. Who would support change? (Allies) B. Who opposes change? (Opposition) C. Who could become allies/opposition, but are currently neutral? 7. Does our base have the power and resources to win this campaign? 8. Will this campaign build our movement, base, or organization? WHAT IS A CAMPAIGN STRATEGY? A campaign can be seen as an organised, purposeful effort to create change, and it should be guided by thoughtful planning. Before taking action, successful campaigners learn as much as possible about: * the existing situation * who is affected by the campaign issue both positively and negatively * what changes could improve the situation * what resources, tactics and tools are available to implement a campaign that will address the issue. Campaigners use this knowledge to create their strategy, which guides them in planning, implementing, marketing, monitoring, improving and evaluating their campaign. A campaign strategy should answer the †¨following questions: Problem, Vision, Change 1. What problem are you confronting? 2. What is your vision of how the world will be, once the problem is resolved? 3. What change/s would bring about this vision? Stakeholders, Relationships,Targets 4. Who is affected, positively or negatively, by the problem? 5. How are these people or groups related to the problem and to each other? 6. Who are you trying to reach? 7. If your campaign is successful, who will be affected? Answering key questions repeatedly, at each stage of your campaign, about the problem, solution, stakeholders and targets as well as the tactics, message and tools you will use, will help develop your campaign strategy. Your campaign strategy will guide what you do and it should be updated regularly as the campaign is implemented and the situation changes. CREATE A COMMON VISION Its useful to involve your whole campaigning group in exploring the problem, your vision and the changes sought: a shared understanding of the problem will stimulate ideas about possible actions to take, and will also help your group to stay motivated and focussed during the campaign. Creating a common vision will also help determine ways to monitor, and adjust the implementation of, the campaign if necessary. Activity 1: PROBLEM SOLUTION CHANGE 1. Discuss and decide, as a group, what core problem your campaign seeks to address. Elaborate all the adverse effects of this problem. 2. Each person in the group should create their own answer to the following question: What would a world without this problem be like? * Use words, diagrams, illustrations. * Imagine unlimited resources (money, power, etc). * Discuss and enumerate all the benefits of this proposed world. 3. Combine your individual visions of the future to create a single common vision for the campaign. Discuss in depth which broad actions or changes would resolve the problem you identified, so as to arrive at the world you have envisioned. These necessary actions are the main focus of your campaign. Discuss the scope of your campaign: decide whether it has multiple components (sub-campaigns). If it does, you may choose either to narrow the focus of your campaign or create a multiple-campaign strategy. UNDERSTAND THE CAMPAIGNS STAKEHOLDERS Stakeholders are people, groups, organisations, or institutions that are connected to your issue. They may support your campaign, be adversely affected by the issue in question, have the power to change the situation, or even be responsible for the problem you have identified. An important task when designing your campaign is to learn as much about the stakeholders as possible. You should: * Understand each stakeholders relationship to the problem and your proposed solution * Define the relationships between different stakeholders * Determine the ability and willingness of stakeholders to help or hurt your campaign * Identify which of these stakeholders your campaign should concentrate on to create the change your desire. Activity 2: MAPPING STAKEHOLDERS AND THEIR RELATIONSHIPS Start creating a map in which entities with a stake in your issue are represented as circles, or nodes, and lines between these circles represent relationships. It is good to use sticky papers (post-it notes) for this activity because they can be moved about as required. 1. Discuss the interaction that is at the root of the problem your campaign wants to address. Who creates the problem? Who is affected by it? How and why are these entities connected to one another? 2. Continue, taking notes as you go along, until you can identify the interaction between entities (nodes) that most represents what you seek to change. 3. Identify all of the nodes between which this kind of interaction is happening. 4. Place these nodes at the center of your map. 5. Identify the relationships of these central nodes with others nodes on your map. Start locally and move outward regionally, nationally, internationally and globally, if relevant. Depending on your problem, expand your map with two or more levels of nodes (marking these in a clear way): * First level: entities with direct contact to the central nodes (family / local) * Second level: entities with contact to the first level (regional / national) * Third level: nodes with general influence on the issue (international / institutional) 6. Next, draw lines representing relationships between these nodes and identify the kind of relationship they have; for example: * Power * Mutual benefit * Conflict * Potential After mapping out as many stakeholders as you can, you will have a graphic representation of your stakeholders relationships with your issue. Next you should analyse how your stakeholders may help achieve the change/s you seek. For more information on how to do this, see New Tactics in Human Rights Tactical Mapping. Activity 3: FROM STAKEHOLDERS TO TARGETS Begin defining specific objective/s of your campaign. Consider each stakeholders level of support and level of influence in the context of your campaign objective/s. 1. In simple, active terms, define what would resolve your problem and bring about the change you seek. Your objectives should be specific, measurable, achievable, realistic, and time-bound. 2. Using the list of the stakeholders from the previous activity, identify as many as possible who could help achieve your objective. 3. Draw a horizontal and a vertical axis on a large sheet of blank paper (shown here). Place the stakeholders as follows: * The vertical axis represents their level of influence in achieving the goal of your objective from most influential (top) to least influential (bottom). * The horizontal axis represents whether they are likely to oppose (left) or support (right) your campaign. 4. After you place all the stakeholders on the paper, identify the most influential entities or individuals as potential primary targets, those who can make the change you seek. Note their level of support or opposition for this change. 5. Discuss the relationship of these entities to other stakeholders. You may already have this information on your stakeholder map from Activity 2. 6. Identify stakeholders who support your campaign and have influence on or relationships with your primary target group. They are your secondary targets, or participant groups, who could become actively involved in helping your campaign achieve its goals. Locate them on your graph and identify two or three participant groups to concentrate on. (Adapted from The Change Agencys Power Mapping exercise.) Activity 4: FROM TARGETS TO TACTICS Now you have identified the target audiences that your campaign needs to communicate with, and what relationships they have with other entities with a stake in the problem, you can consider what tactics will best address your target and participant groups? 1. Draw a half-circle, divided into wedges. Place those who most support your campaign on the left side of the spectrum; those who oppose you the most on the right. 2. Use your maps and sticky papers, placing each target and stakeholder in a wedge according to their level of support for your cause. The result is a spectrum of stakeholders, a few of whom you have identified as primary or secondary targets. A five-wedge diagram would include the following: a. Active allies: supportive and motivated to achieve your goals b. Allies: may benefit from your success c. Neutral parties: may not be involved or affected currently d. Opponents: may suffer from your success e. Active opponents: actively interfere with your activities 3. Use this diagram to help decide which tactics to consider, depending on each stakeholders location on the spectrum. For example: f. Supportive: use mobilisation tactics g. Neutral: use educational. visualisation tactics h. Opposing: use disruption, interference tactics (Adapted from New Tactics in Human Rights Spectrum of Allies exercise.) This card was created by Namita Singh and Ali Gharavi in collaboration with Tactical Tech. There are four essential elements to every successful capital campaign: the Case; Leadership; Prospects; and, the Plan. This article is last in a series addressing each element and will focus on designing a successful capital campaign plan. You cannot do everything at once, but you can do one thing at a time. Begin by designing a comprehensive campaign strategy that works well you and your organization. Every successful campaign begins with a plan. The campaign plan is a detailed set of procedural guidelines for campaign leaders and volunteers. The successful campaign plan is built with two overriding principles in mind: (1) Anything other than a complete success is entirely unacceptable; and (2) To ensure the complete success of this fundraising effort, the campaign must be formally declared (and treated) as the primary institutional priority of the organization throughout the fundraising timetable. Recognizing and stating these basic truths puts you into the mindset to make the dec isions and commitments necessary for a successful campaign. From there, we begin to incorporate essential fundraising elements into a comprehensive strategy. Just as there are the four essential elements of a successful campaign (Case, Leadership, Prospects and Plan) there are many vital techniques at work within a good fundraising plan, among them the use of: personal visits, a phased approach, specific gift requests, lead and major gift solicitation, pledge type gifts. Personal visits always yield more money. People give to people—people they love, people they admire, people they respect and even people they fear. Often it is the personal relationship of the volunteer making the request that has the most sway with the potential donor. Our classic technique demands that we employ a phase-by-phase approach to our fundraising, always asking for the largest gifts first, and then medium sized gifts and finally smaller gifts. This ensures that we create enthusiasm and build momentum. Our success, as evidenced by our rapidly rising fundrais ing totals and our large average gift, will pull undecided people toward us and encourage them to give. Victory has a thousand fathers, yet defeat is always an orphan. One of the most important concepts we must use is to ask for a specific gift. We should be asking mostly with a view of our need in mind, but with some view of their means in mind as well. As we articulate the request, we want to make it clear that the reason we are asking them for this specific amount is because we need it if we are to succeed. It is important that they not get the sense that we are asking them for this amount just because we think they have it, or because we think that is what they â€Å"ought to give,† but only because â€Å"we have this enormous need and a limited number of people of means to whom we can turn.† If people are going to help you achieve ambitious plans, they need to know what is required of them. You must always ask for the specific gift. Every campaign that is successful in reaching its potential is going to do a good job of soliciting Leadership and Major Gifts. Clearly some families are especially able to help because of their material blessings. Within the fundraising industry, it is a well-known fact that approximately 80% of the money (or more) will come from just 20% of the people (and sometimes fewer). These Leadership and Major Gifts set the pace for others to follow and they provide the financial foundation upon which to build a successful campaign. Much time is spent, early in the campaign, trying to determine who should be challenged to consider a gift of this significant nature. A well-run campaign will always stress equal effort, equal stretching or even equal sacrifice from every prospective donor, but not equal giving. Each prospect should be encouraged to do their individual best. Another element of a successful campaign plan is to offer people the opportunity to make pledges, rather than one-time gifts, and to offer longer pledge redemption periods where appropriate and possible. Depending upon the length of the pledge redemption period, pledges are usually two—three times larger than one-time contributions. In today’s busy world, people often budget their money very carefully. If a family were going to give you $100 per month, you would rather have that run for 60 months (5 years) than 36 months (3 years), would you not? Narrowing the pledge collection period is not going to get this family (which is giving out of current income) to pay the money any sooner. It will merely get you a smaller pledge. There are many other important aspects of a solid fundraising plan, including: Financial Goals and Objectives Clearly stated goals tied to both the leaders responsible for attaining them and the timeline over which they are to be accomplished. A Detailed Campaign Timetable Giving form to function, the timetable gives us an orderly way to approach a complex task, ensuring the most important things are going to be done first. Organizational Chart Clarifying the responsibilities of each campaign leader and showing everyone how they are related to one another. Description of Leadership Roles and Responsibilities Written instructions delineating the job responsibilities of each leader/volunteer. Campaign Phases and/or Divisions and Tracks of Activity Another form of timeline, breaking out major phases of activity and tracks of action. Many phases may go on simultaneously, while others will be the only activity underway at that given time. Lead and Major Gift Programs This most important track of activity begins during the early quiet phase of the campaign and continues until the potential for such gifts has been exhausted. Commemorative Gift Plan A comprehensive plan to commemorate the gifts of your campaign donors, especially major and leadership donors which might include naming opportunities, public recognition and memorabilia that you can give to outstanding leaders/donors (such as a scale model of a building, etc.). Keep in mind that the plan may evolve as the campaign moves forward. Often this is a function of actual early results, and who is giving at what levels. Who is accepting a leadership role? Preparing a detailed timetable and organizational chart is a good way of measuring the progress of the campaign in relation to the plan and detecting when necessary adjustments or revisions may be needed. It also provides a specific measure of accountability. Establish goals for each constituency and phase. Everyone needs to know what is expected of him or her! A statistical summary of the number and level of gifts required to reach the campaign goal for each phase of activity should be kept regularly. This list should be constantly monitored against progress to date and should be consulted daily to develop a precise order of solicitation, thus providing us a plan and timetable for asking. In summary, the campaign plan is one of the four essential elements of a successful capital campaign and must be carefully researched and crafted. Remember to keep a close eye on the fundraising plan and modify it in view of your actual experiences. The plan is your road map to success. Remember, it is static while the world is very dynamic. Use the plan as your basic guide, maintaining your liberty to deviate from it briefly where called upon, and you will find it serves you quite nicely and leads to your fundraising success.

Case Study Simulation Cotton On Limited Marketing Essay

Case Study Simulation Cotton On Limited Marketing Essay The purpose of the report is to establish three strategies which will address issues within Cotton-On Ltd causing their current financial troubles. The three chosen strategies are: research consumer buying habits, introduce online sales and expand sales into the European Union countries. These strategies will be explored and discussed to explain how they help improve the situation at Cotton-On Ltd. The first strategy research consumer buying habits shows how we look through the range of methods used for researching consumer buying habits in order to make a recommendation which is most suitable related to Cotton-On Ltd. Gathered data can be used to make decisions regarding various concerns with Cotton-On Ltd, such as product range, pricing or available sales channels. The methods used for researching consumer buying habits helps support other strategies because it allows Cotton-On Ltd to understand potential customers in new market settings. The second strategy introduce online sales refers to Cotton-On Ltd using the internet as a tool to strengthen the company because it is increasingly beneficial for them. Through extensive research Cotton-On Ltd should introduce online sales because of their position within the market otherwise they will be disadvantaged compared to competitors. Also the potential of the online sales channel is an opportunity for them to expand online and take advantage of the internet as a marketing tool. However there is a range of different ways Cotton-On Ltd can choose to approach selling their products online and this will be further discussed within the report. The third strategy expand sales into European Union countries explores this topic in context of online sales. The UK is a leading European country in relation to online sales however there are bigger markets to be explored, since some of these markets are expected to grow in the next few years. The topics which will be discussed is the European market related to Cotton-On Ltd, the aspect of the language barrier, the pricing / currency and any other points will be taken into consideration. All three strategies are explained to show the advantages for Cotton-On Ltd and highlight the main issues. We show how the strategies are linked together and where possible, suggest methods for implementation and overcoming issues. Those strategies are a starting point for the company to overcome their problems. Research Consumer Buying Habits Methodology Consumer buying habit is a complex matter and there are many factors that influence buying decision of the customer. When it comes to researching consumer behaviour for a business it is the greatest mystery of any business to solve (Matt Alderton, no date). There are many ways we could find out about consumer buying habits, but before doing anything else we need to investigate Cotton-On Ltd, its System or any previous study on the matter. One of the following techniques would be chosen to suit Cotton-On Ltd namely, interview, questionnaire, survey and consumer panel, but the best would be to organize customer focus group to help Cotton-On Ltd identify and find consumer specific needs. Customer focus group will produce good customer data in their own words, which would help create more effective marketing campaign and will expose problems within Cotton-On Ltd (Matt Alderton, no date). To get the best out of customer focus group it is important to stay focused on Cotton-On Ltd objectives that would have to be why the business is losing sale and how to save money? Predetermined questions and Moderator who be able to speak comfortably, easy to approach. Recruit up to twelve participants; the selection will be according to our question and will avoid random customer. Record the focus group either with a tape recorder or a video camera, but will have to ask participants permission. Evaluate feedback by reviewing the session to improve the quality (Matt Alderton, no date). As well as organising focus group Cotton-On Ltd should have a Consumer Panel to test our product as Consumer Panels are useful for fast short survey (DJS Research Ltd, no date). Discussion There are a few problems with Cotton-On Ltd system needs updating, improving and even would be scrapped once the new recommendation and system is implemented, but global issues have to be taken into account too, due to economic climate of UK, which is either flat or negative growth for the last six months family budgets are tight only spending where it matters most. The first issue has been noticed in Cotton-On Ltd case is that until last year it represented 20 per cent of UK customers, which is equivalent of 30 per cent of the UK sales revenue. That means Cotton-On Ltd prices are higher and something needs to be done in order to increment the sales revenue, whilst retaining the same sales revenue at least for now. In the light of the focus group Cotton-On Ltd will have to move accordingly whether to keep the same price for the moment, but offering something in addition to what customer buys or anything, otherwise desired. As Cotton-On Ltd have 20 stores across the UK and the only other mean of sale we have is through mail order, the Office for National Statistics retail sales figure for January 2012 out today 17-February 2012, non-store retailing which is mainly internet sales, grew by 13.3% in January (Chloe Rigby, 2012). So the shift continues from high street sales to online and mail order Cotton-On Ltd needs to recognize this and move accordingly. As a retailer the key for Cotton-On Ltd is to combine the flexibility that online and mail order delivers, with the customer service of the physical shopping. By bringing those together Cotton-On Ltd services and offers become more compelling to it is customers and this will lead to increased revenue, and will improve Cotton-On Ltd brand value (Chloe Rigby, 2012). As it shows in meeting of Cotton-On Ltd directors that the business does not know sales of their products by colour, size and Cotton-On Ltd should know which product is selling well and which one is not. So once we produce the final report on consumer buying habit we would be able to know these answers to some extent. Cotton-On Ltd would be able to decide accordingly to whether it is best to have online system that can filter separately each online sold product to our database then it will be easier for Cotton-On Ltd to see the products selling more, less, or none. In this way, we would be able to collate the data easily without losing them and produce in our factories according to these good and rich customers data. For finding out more about customer buying habits Cotton-On Ltd should have a good information system that allows collating data from online sales and also customers should be able to track their order. In this way we can expose our customers buying habits that how often they buy, their desired colour, for example it is very likely giving the system we have in Cotton-On Ltd that there are lots of certain products colour and sizes that never or very little been sold, so we need to cut producing those product in order to reduce waste and will result saving money. Introduce Online Sales Justification Cotton-On Ltd provides their customers with a few traditional ways of buying their products, they also have presence on the Internet via their website and advertising but they do not use it as distribution channel. Research shows that in the current market, where many traditional retailers have already introduced Internet sales, this step becomes a strategic necessity (Bernstein et al., 2008). Therefore Cotton-On Ltd is currently left in a disadvantaged position. In addition, even in this time of economic difficulties, when the traditional retail sector is shrinking, the number of online buyers and online sales are increasing (Datamonitor, 2011a). According to Datamonitor (2011a) in 2010 the online retail sector in the United Kingdom reached revenue of over  £24.1 billion ($38 billion) and sales in apparel (including accessories and footwear) reached  £3.5 billion ($5.5 billion). The entire market is expected to grow to over  £41.9 billion ($66 billion) by the end of 2015, 11.6% growth. This shows the potential of the online sales channel. It is relatively easy to enter into Internet retail, especially for an established company with set up distance sales, as the costs are low and there are little additional regulations (Datamonitor, 2011a; Great Britain. Office of Fair Trading, 2006). Implementation and Issues Cotton-On Ltd may not have staff with sufficient skills to build and maintain an online store integrated with their website; however this is not the only way of implementing this strategy. Using an existing online service, which allows retailers to sell through their website, may prove more feasible as the first step in providing online sales. Even though this is not an ideal solution (Bernstein et al., 2008) it also addresses other issuers mentioned later in this section. The current website can be updated to direct interested customers to the service where they can make a purchase, while the staff will only be faced with learning whatever interface the service is providing. There are a few other concerns related to online sales and gaining new customers through this channel. Research suggests that the reason for the strong standing of the online market is the convenience of lower prices and price comparison tools (Datamonitor, 2011a; Bernstein et al., 2008). Therefore price competition may be stronger than in the traditional market. At the same time, use of online sales helps to reduce transaction costs and some of those savings can be passed to customers (Bernstein et al., 2008) at least partially addressing the pricing issues. It is likely that this strategy will reduce sales through other channels, but this redirection is desirable due to the aforementioned reduced costs (Bernstein et al., 2008). The effects should be monitored and further decisions should be made accordingly. For example, telephone sales may no longer require as many staff members, but they may be trained for support in online sales and customer service via email. Trust is the main issue when attracting new buyers in the online setting. Customers are concerned about the security of online transactions, which means they are more likely to select known and trusted retailers (Datamonitor, 2011a; Premazzi et al., 2010). A study conducted by Premazzi, Castaldo, Grosso and Hofacker (2010) find that customers are more willing to provide their information only for certain compensation (prizes, vouchers etc.). And therefore, if this method is used, the type of compensation should suit the targeted audiences. It also concludes that well designed, user friendly and error free websites may increase customer trust. Another way of targeting new customers may be by using an already known and trusted service, for example Amazon. They are one of the biggest online retailers (Datamonitor, 2011a) and they offer ways for retailers to sell products on their website with relatively low cost (Amazon, no date). Products made available through Amazon website will be exposed to millions of shoppers that use their services, and Cotton-On Ltd could use Amazons position in the market as a declaration of the safety of the transaction to the customers (Amazon, no date). Additionally, successful transactions will increase Cotton-On Ltd brands exposure and increase trust for it. Legal considerations Selling over the Internet is considered the same as selling over the phone in light of distance selling regulations (Great Britain. Office of Fair Trading, 2006). Therefore we can expect that Cotton-On Ltd is already adhering to those regulations. However the Electronic Commerce (EC Directive) Regulations 2002 introduces additional rules regarding advertising and sales using electronic channels. Because Cotton-On Ltd is already advertising on the Internet, hopefully with respect to those regulations, only extensions to sales specific regulations are required. Those rules affect: Information provided on the website used for sales. Technical means provided to customers (for example for identifying and correcting errors). Method of acknowledging orders (i.e. receipt supplied by electronic means). (Great Britain. Department for Business, Enterprise and Regulatory Reform, 2002). Introducing an online distribution channel should not cause high additional costs related to legal matters. Additional Benefits Besides reduced costs and the chance of attracting new customers, use of the electronic sales channel also automates data collection and saves time required for order processing. If the changes are monitored and correct decisions are made to maximise benefits, Cotton-On Ltd will not only attract additional revenue but also lower its operation costs. Expand Sales to European Union Justification We propose the expansion of sales to other European Union countries only applies to the sales over the Internet. Costs of online expansion are relatively low, compared to a more physical solution (Premazzi, 2010) and high cost projects will probably not be possible due to the current situation at Cotton-On Ltd. The United Kingdom represents 23.5% of the European online retail sector (Datamonitor, 2011a). The other big markets are France, Germany, Italy and Spain with respectively 21.5%, 14.9%, 7.2% and 5.5% share of the market (Datamonitor, 2011a). It is also worth noting that both France and Germany have larger predicted growth over the next few years than the United Kingdom market. The French market is expected to exceed  £57.8 billion ($90.8 billion) 21% growth, and the German market is expected to exceed  £27.8 ($24.2 billion) 12.5% growth. Apparel (including footwear and accessories) accounts for 14.1% in both the German and French markets (Datamonitor, 2011b; c). This means that there is a large potential market outside of the United Kingdom. Implementation and Issues The technical and trust issues were already covered in the section on introduction of online sales, and the information provided also applies to this strategy. Pricing issues will be revisited in the context of foreign markets, due to issues arising from currency differences. The Single Market The European Union market is easy to access. European Union member states standardise their law to operate in a single market programme. The aim of this programme is to make doing business with other European Union counties as similar as possible to doing business in the companys country of origin. Measures, that European Union countries have introduced to achieve this, include: Reduction of paperwork accounting for the purposes of VAT is the same as for sales/purchases in the United Kingdom. Unified standards complying with United Kingdom technical and safety standards ensures meeting standards in other European Union countries. Free movement of people it is easy to employ European Union citizens in United Kingdom companies. Free movement of goods goods produced in the European Union or imported into a member state with duty paid, are considered to be in free circulation, further customs duty is not payable. Common currency 17 out of 27 member states have introduced the Euro as their currency, which reduces currency considerations for businesses. (Business Link, no date c; d; f) Languages Even though English is the language used internationally in business, it is still beneficial to have knowledge of countrys language and culture while doing business there (Business Link, no date a). A Eurobarometer pool found that almost half of the European Union citizens only speak one language (European Commission, 2012). Cotton-On Ltd needs to translate their website and products descriptions to the languages of targeted countries to not miss out on potential customers from those markets. They should also consider providing customer service in selected languages; it is possible they already have staff with language skills and if not, the free movement of people within the EEA makes it easier for businesses to find employees with the right skills (Business Link, no date b; d). Pricing Customers in other countries expect prices in their local currency. Therefore a company entering a foreign market should consider pricing and issues related to currency exchange (Business Link, no date h). Additional research into the market is required to make decisions on pricing; prices appropriate in the United Kingdom may not be appropriate in the new market (Business Link, no date e). Other Issues Cotton-On Ltd should also research competition in the new markets; consider marketing, delivery methods, payment methods and related costs (Business Link, no date e). Implementation suggestions The solution proposed for introducing online sales, where Cotton-On Ltd would use a known online retailer is also applicable here. If they choose an online retailer that already operates in their target markets, like Amazon (Amazon, no date), it may reduce some costs and solve some technical issues. Because each countrys market and culture is different, and some European countries still operate with their own currency, it is probably not feasible to expand to the entire European Union at once. Cotton-On Ltd should perform more detailed research into potential target markets and decide which to enter. Conclusion In our report, we established the three strategies: Research consumer buying habits, introduction of online sales and expansion of sales to European Union, which we think will address some of the problems arising at Cotton-On Limited. The main problem of the company is its financial situation and we are finding ways on how the three strategies and the process that can help to cope with this problem. We also talk about the possibilities on how the company can increase their sales through the strategies. In our research we also found out that the Cotton-On Ltd cannot only increase sales, but can also gain new prospected customers if Cotton-On Ltd follows the right procedure in implementing the strategies. In the Consumer Buying Habits, we were able to explain the methods that can be used to help the company with the targeting of their consumers. With the production of their products, the company will be able to target consumers who will be interested in the products. Interviews, questionnaire, survey and consumer panel are the method that can be used to get the target market for Cotton-On Limited. The Introduction of Online Sales is about using the Internet as a tool in selling their products. This strategy can also strengthen Cotton-On Limited, because it shows in the research that the number of online sales in the UK is increasing and will continue in same scale. We raised the implementation and the legal issues that the Cotton-On Ltd should take into consideration. We find out benefits as well that the company can get like reducing of cost however; they can still increase their profits. They can also attract new customers and gather customer information. There is a major issue in gaining customer trust. Most customers do not trust online sales so we recommend Cotton-On Limited to use known online retailers such as Amazon to target new customers and increase trust for the brand. In the Expansion of Sales to European Union, it is more likely the introduction of online sales because the company need to use the Internet for this strategy. Cotton-On Limited can use their internet setting so they can easily expand their business to the European Union countries. There are issues in this strategy such as the currency because most European Union countries use different currency so customers expect the prices to be in their local currency. With this issue, Cotton-On Limited should consider the pricing and issues related to the countrys currency exchange. We also talked about the language issue because different country speaks different language. It is discussed that it will really not be a big problem as English is the language used internationally in business however; customers expect their native language to be used so in selling the products, Cotton-On Limited needs to use the native language of the country where they are running their business. The company should also consider that they will enter a new market so they will also have new competitors in the business. The goal of these three strategies is to increase the revenue of Cotton-On Limited. The three strategies mentioned can help in increasing the funds of the company. If the company will be able to increase their funding because of the three strategies, they will have more budgets to make further improvements to increase the money coming in to the company. The company can also do stock control. This is a very useful improvement to increase their revenue. Stock control is very important because if they cannot do it effectively, it can lead to loss of sales or it can damage the reputation of the business. They have to make sure that they have enough stock all the time at the right time. They have to make sure that they have products to offer to their customers to gain business reputation so that they can have loyal customers and gain new ones. The company should make sure that they make careful planning with their stock control because having effective stock control can lead to making the business larger. The company will also need more tailored information system across their departments so they can get support on gathering data that can make the operation smooth and can reduce related costs.

Procedures, Parameters & Sub-programs :: essays research papers

Procedures, Parameters & Sub-Programs In any modern programming language, procedures play a vital role in the construction of any new software. These days, procedures are used instead of the old constructs of GOTO and GOSUB, which have since become obsolete. Procedures provide a number of important features for the modern software engineer:- Programs are easier to write. Procedures save a large amount of time during software development as the programmer only needs to code a procedure once, but can use it a number of times. Procedures are especially useful in recursive algorithms where the same piece of code has to be executed over and over again. The use of procedures allows a large and complex program to be broken up into a number of much smaller parts, each accomplished by a procedure. Procedures also provide a form of abstraction as all the programmer has to do is know how to call a procedure and what it does, not how it accomplishes the task. Programs are easier to read. Procedures help to make programs shorter, and thus easier to read, by replacing long sequences of statements with one simple procedure call. By choosing goo procedure names, even the names of the procedures help to document the program and make it easier to understand. Programs are easier to modify. When repeated actions are replaced by one procedure call, it becomes much easier to modify the code at a later stage, and also correct any errors. By building up the program in a modular fashion via procedures it becomes much easier to update and replace sections of the program at a later date, if all the code for the specific section is in a particular module. Programs take less time to compile. Replacing a sequence of statements with once simple procedure call usually reduces the compilation time of the program, so long as the program contains more than one reference to the procedure! Object programs require less memory. Procedures reduce the memory consumption of the program in two ways. Firstly they reduce code duplication as the code only needs to be stored once, but the procedure can be called many times. Secondly, procedures allow more efficient storage of data, because storage for a procedure's variables is allocated when the procedure is called and deallocated when it returns. We can divide procedures into two groups:- Function procedures, are procedures which compute a single value and whose calls appear in expressions For example, the procedure ABS is a function procedure, when given a number x, ABS computes the absolute value of x; a call of ABS appears in an expression,

Teacher-Student Interaction Essay -- Persuasive Education Learning Pap

Teacher-Student Interaction Being able to determine what teachers expect from students and what students expect from teachers is the key to creating positive classrooms that work. Teacher-Student interaction is a two way street; The students relate to the teachers, and the teachers relate to the students. If teachers develop and build upon self-esteem and mutual respect within their classrooms, the teachers will achieve positive relationships with the students. Many years ago, power relationships and authority figures in our society were clearly defined. Dad ruled the household; moms and kids complied. Bosses ruled the work-place, and the workers who were brave enough to challenge them would lose their jobs. Within this ranking order students were at the bottom. Students ideas and choices were unimportant, they were not heard. Today, all of this has changed, and every person in this society demands equality. Today we are able to speak up and have our needs and wants recognized. In many cases the college studen t is encouraged and expected to be candid in responding to the teacher's ideas, methods, or words. Teachers have to learn how to sidestep their power and allow student to exercise their own personal power in ways that enhance the classroom atmosphere while at the same time satisfying the students individuality. Teachers must allow the students to contribute to the class group in their own unique ways. A student should be encouraged and given the opportunity to participate in the classroom by voicing his /her ideas in a comfortable and non-pressured classroom. Marc Shachtman, a student from Ohio Oberlin College said, "In a course I took last year a maverick student said he agreed with a supreme court justice's view t... ... to get across, you must first let your message be known. Professors should be able to transmit trust to the students, they should create a comfortable and healthy atmosphere in their classroom by allowing the students to be both reactive and proactive in the classroom. This teacher-student interaction will contribute to a more fulfilling learning experience. Works cited Chenney,Lynne. "P.C:Alive and Entrenched" Lunsford Anfrea and Ruszkiewics John. In the Presence of Others.ed. New York: St. p.113,122 Hooks,Bell. "Keeping Close to Home: Class and education" Lunsford Andrea and John Ru S Ruszdiewics. In the Presence of Others.ed. New York: St. p.89,95 Postman,Neil. "The Word Weavers/The World Makers" Lunsford Andrea and John Ruszdiewics. In the Presence of Others.ed. New York St p.133 Hughes Mearns, Creative Power. New York: Dover Publications, 1958.

The Importance of Recycling :: essays research papers

The Importance of Recycling Have you ever wonder what can you do about the bottles and cans you find around you? People that doesn?t care about the world being clean is littering the place. It makes things very difficult to put up for. Recycling cans and bottles can help save the earth form waste and trash buildup and can make new things. I think that recycling should be mandatory and there should be recycling cans in various locations at school and everywhere else. One reason is that recycling can help save the earth from waste and trash build-up. For example, fifty percent of roofing and construction on houses is made from recycled aluminum cans. Using recycled materials to produce new products costs less money and less energy than new materials. It can also save valuable landfill space. People have trash everyday. Pretty much anything is recyclable. If you throw them away, it?s a waste of natural resources, a waste of energy, and a waste of money. Instead people should take the time collect these things and put some effort into helping in the world we live in. If you are desperately trying to find a way to make money, recycling can solve that problem. You?ll be paid back for the effort. You can earn money from recycling. Many recycling centers pay CRV for cans and bottles. Many people wouldn?t want to miss out on a moneymaking opportunity. It?s a good way of fundraising, too. Most importantly, it saves lives. We should all learn the importance of recycling. For example, some sea lions won?t get stuck in plastics if we recycle. We would also breathe better air. We can recycle and aluminum can and put it back on the shelf for something useful. If we just leave it in the landfill, it?ll decompose and it?ll be of no use. It?ll also reduce pollution or else it?ll make a new one.

Disadvantage of democracy Essay

The primary disadvantages of democracy are a general lack of accountability, the prospect of personal interest becoming the predominant factor in decisions, and negative financial implications. A democracy lays the power to make decisions in the hands of the majority. This, ironically, places an emphasis on both individual and group power. A group controls the decision-making process, but an influential individual can control the group. The issue with democracy, in spite of the power of the people to control the decision-making process, is that there is no sense of accountability when the group makes a decision that turns out to be a bad one. Even particularly influential individuals in the group who may have persuaded the majority to vote for what led to the bad decision is free from blame because, ultimately, everyone in the group is responsible for his or her choice. In this way democracy, although a group-oriented approach, can become very much about what individuals believe is best for themselves and not for the majority. This type of decision-making also can be very expensive and have negative financial implications. First, a considerable amount of money can be spent in persuading voters to support an idea or cause. Second, voters may embrace an idea or cause, such as lowering taxes, because it sounds ideal when, in practice, it could lead to financial disaster. Disadvantages of Democracy Making the wrong choice In a democratic country, it is the common man who has the supreme right to choose their legislature and their prevailing authorities. As per a general study, not all the people are completely conscious of the political circumstances in their nation. The common masses may not be acquainted of the political matters in their society. This may lead to common man taking an erroneous selection during election. Authorities May Lose focus As the government is bound to changes and modification after each election tenure, the authorities may function with a interim objective. Since they have to go through an election procedure after the conclusion of each tenure, they may lose focus on functioning effectively for the citizens and  instead might concentrate on winning elections. Hordes Have Influence A further disadvantage of democracy is that hordes can manipulate citizens. People may vote in support of a party under the pressure of the bulk. Constrained or influenced by the ideas of those around, an individual may not put across his/her accurate judgment. Democracy averts radicalism and encourages teamwork and synchronization. It also slows things down, stops those in authority doing what they wish regardless of the majority’s desires. Since the military incursion into the Nigerian political scene on January 15, 1966, all the woes of this country are placed on the military. Most Nigerians do not want to hear the word â€Å"military†. They see the military as synonymous with evil. But does the military symbolize evil? Colonel Muamma Gaddafi is a military officer who seized power from the Libyan Monarch in 1969. Colonel Muamma Gaddafi as a military leader, was able to transform Libya to the envy of the world so much that other nationals including Nigerians are queuing at the Libyan embassy for her visa. Under a military leadership in Libya, Nigerians are rushing to the country on a daily basis because the country has a lower inflation of 1% than that of Nigeria which is 20% and a per capita of $8,400 while Nigeria’s per capital is $50. If military regime is synonymous with evil, why are Nigerians running from a country that is under civil rule to a country which is under a military leader? Ghana, our neighbouring West African country was also transformed from a corrupt and poverty stricken nation it was, to a transparent and an accountable nation by a military officer, Flight lieutenant, John Jerry Rawlings. At the moment, Nigerians are running to live in Ghana because the country has improved tremendously in terms of economy and infrastructural development. Ghana has also attained democratic growth and stability having transited from one democratically elected government to another two times. However, let us now compare and contrast the difference between military and civil rules in Nigeria. Nigeria gained independence from Britain on October 1, 1960. Out of the 50 years of Nigeria’s existence as an independent  nation, the military has ruled the country for 29 years. Within the 29 years the military ruled the country, 3 years were used to prosecute the Nigerian civil war, between 1967 to 1970, this means the military actually spent 26 years to rule the country. Out of the 50 years of the nation’s existence, civilians have ruled for 21 years. So, the difference between the years the military have ruled the country and those of civilians nine years. The questions one is asking are, if the military has destroyed the country within the space of 29 years as claimed by the civil leaders, can’t the civil leaders repair it within a space of 21 years? How long does it take to repair what is damaged? What has the civilian leaders be able to remedy since they have been ruling the country? Since Nigeria returned to democracy in 1999, we are still hearing the same old song by politicians, â€Å"You know the military have destroyed the country and you know that it is not easy to repair what has been destroyed†. I find this excuse unacceptable to the Nigerian people because something that was destroyed can be repaired. For instance, Germany, France, Austria etc were devastated during the first and second World War but today they have rebuilt to enviable status. Of all the things the military destroyed, which of them has the civilian leaders been able to put right? Some politicians who are out to deceive the poor masses will say that â€Å"the worst civilian regime is better than military regime.† But is it always true that the worst civilian regime is better than military regime? Politicians are also quick to say that â€Å"at least we can talk now that we are in a civilian regime and that we could not talk during the military administrations.† I found this argument very amusing because our mouths were not muzzled by the military during their administrations. I make bold to say that we spoke more during the military administrations than we do today because then we all saw the military as our common enemy and were united to fight against them. There were so many civil society organizations such as National Democratic Coalition (NADECO) which was headed by late Pa Adekunle Ajasin, Campaign for Democracy headed by late Dr. Beko Ransom Kuti, Civil Liberties Organization headed by former President of Nigerian Bar Association ( NBA ), Olisa Agbakoba (SAN), Afenifere, the Yoruba socio- cultural group headed by late Pa Abraham Adesanya, Association of Senior Staff Union of Uni versities, headed by the INEC Chairman, Professor Atahiru Jega, Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN ), headed by Chief Frank Ovie Kokori etc. These civil society groups spoke openly against the ills of the military and sent them back to the barracks. At that time too, journalists engaged in revolutionary journalism which made the press very vibrant and added impetus to the voice of the masses. During the military era, television and radio stations were mostly owned by both states and the federal governments. DAAR communications, owner of African Independent Television and Ray power Radio station and Minaj television and FM radio station which started in 1994 were the only privately owned broadcast organizations in the country, the rest belonged to both the states and federal governments. Would the governments have allowed the masses to use their media to criticize them? There is no government that allows such a thing in any part of the world. Let us assume that we did not talk during military administrations, what have we achieved since 1999 that we have been talking? Have those who claimed to be representing us both in th e State Houses of Assembly and the National Assembly ever taken our advise? We said the National Assembly should pass the Freedom of Information Bill into law, have they done it since it was introduced into the house? We said the Justice Mohammed Uwais recommendations on Electoral Reform be adopted by the National Assembly, have they adopted them? The Federal Government has earmarked #6.6 billion towards the celebration of Nigeria’s 50th anniversary, which the masses condemned in totality, yet the Federal Government is bent on wasting such amount of money on the celebration of failure. Will the States and Federal Governments ever listen to the masses? We said the huge allowances our so call representatives are receiving should be reduced, did they agree to reduce their allowances? A senator receives #45 million allowance quarterly, while each member of the House of Representatives receives #27.2 million allowance quarterly. Each senator receives #500 million constituency development allowance yearly which is not accounted for. Their salaries and other benefits are not included these allowances. Is there justification for such huge allowances considering the fact that they sit for 180 days in a year? Can we say with a sense of pride that the lives of Nigerians have improved positively since we returned to democracy in 1999? Let me make it clear that democracy is not just about having freedom to talk, it goes beyond mere talking. Democracy is about quality leadership that translates  into accelerated development and growth in all areas of human aspirations. Democracy goes beyond just having civilians in government. Any administration, be it military or civil government that cannot better or improve the lives of the people is a monumental failure. The main purpose of governance is to coordinate and harness the wealth of the people for an effective development that will enhance the standard of living of the people. Have we seen such achievements and development since 1999? Let us compare and contrast civil administrations since 1999 till date and military administrations from 1985 till 1999 when the military handed over the reins of power to civilians. We shall start this comparison with the economy. Before the civilians took over government in 1999, a 50 kg bag of rice was sold for N2,500, today it is selling for N8,000. A small bag of beans that was sold for N1,800, now sells for as much as N7,000. Is this not outrageous. Before the commencement of the Obasanjo’s regime in 1999, Nigerians were able to eat twice daily. Morning and night, which was popularly called one –zero-one. At present, most Nigerians eat once daily, which is popularly called zero – one- zero. Is this not regression? If the agricultural sector is well funded and productive, why are prices of foodstuffs on the increase? The unemployment rate has gone up drastically because many industries are closing down while some are relocating to our neighbouring countries due to lack of regular supply of electricity. The Obasanjo’s regime in 1999, inherited 3,500 megawatts of electricity from the military, today it has reduced to a mere 2,500 megawatts for a population of 150 million people. The problems of industries and other organizations that consume large quantity of electricity are compounded as a result of the high cost of petroleum products such as petrol and diesel. These products are used to power generators which provide alternative power for industries. As at the time Nigeria return to democracy in 1999, the prices of petroleum product were cheap. But before ex-president Olusegun Obasanjo, who also doubled as petroleum minister, left office in 2007, he had increased the prices of these products eleven times. A litre of kerosene that cost N9.00 in 1999, now sells for N125.00. Petrol that cost N11.00 at that time, now goes for N65.00 while diesel that cost N10.00 then now sells for N120 per litre.