Legal and regulatory environment that influenced the Internet Essay Example for Free

Legal and regulatory environment that influenced the Internet Essay The internet is a dynamic field which is a product of several influences, which at times are contradictory. The constitutions of several countries were created before the advent of the internet, the need to create and amend laws and regulations governing the internet have influenced the internet. However, two major issues that have been of legal and regulatory contention are privacy and security; this is because privacy seems to be conversely related with security. The internet has made it possible for detailed personal information to be easily availed and shared, this has however infringed on the personal rights of privacy, according to Frackman, et al. (2002), several acts such as Gramm-Leach-Bliley Act, Childrens Online Privacy Protection Act, Fair Credit Reporting Act and the Federal Trade Commission Act have influenced immensely the internet since firms have to comply with the provisions of the Acts on all the personal information they collect ,and the personal information availed as content in the internet, since availing much information infringes of personal rights . However the issues of electronic commerce, cyber crime, network and state security, intellectual property rights, consumer rights and exchange of credit information have called for sharing of more information on the internet. Laws and regulations, such as Protecting Cyberspace as a National Asset Act of 2010, have called for extensive sharing of personal information on the internet, due to security concerns which in essence contradicts the objective of privacy. The privacy and security legal and regulatory environment have therefore greatly influenced the Internet. Explain how Dell initially used software and the Internet to increase sales and yield cost savings Dell is an international company offering computing services and products. Facing increasing costs in product distribution, the company founded the Integrated Dell Desktop (IDD); this offers simple desktop functionality to sales representatives, who are connected together via the internet. The system offers the clients the possibility of ordering bespoke systems directly from hence eliminating the middle men, therefore saving costs; this has been made possible by the company’s website dell. com and call centres. Dell was able to increase sales due to increased customer satisfaction, as a result of customers having the product of their selection. IDD also saved costs for dell, and improved profit for the company as well as offering competitive strategic advantage since the sales personnel were empowered to get any relevant information , since all the back end systems were integrated. In addition, the company was also to save on personnel costs, costs on offering training to the sales representatives were reduced as well as customers being able to get all the relevant information concerning the products from the website. Moreover, storage costs were reduced since the machines were produced depending on the customers’ customization and shipped to customer. IDD and the internet have therefore contributed to reducing costs and increasing sales at Dell.

Negative Effects of Social Media

Negative Effects of Social Media COMMUNITY OR ISOLATION? TOO MUCH SOCIALIZING ONLINE Abstract Internet facility nowadays has made social networking site is the most frequent visit either, indeed the use of the internet to socialize provides many benefits to the community. However, too much socializing online will lead to various cons, isolation that occurs will cause various disasters to users addicted to the use of the internet that is too long, various problems encountered will be faced by users when they are too much socializing online. Among these are, they will be lost interpersonal skill which it is something very important in the life of society. Mental illness will also be faced by users who employ the internet too much. It caused them to be spending too much time in front of the laptop or any gadgets. In addition, the technology also imposes social isolation. This is because the user will not be concerned with relationships in the real world. They will lose their manners, conversation or even manners mixing in the real world. Even so, there is too much socializing on line is also good, like trading online dah also use it toward education. All parties need to ensure that this can be eradicated because it will bring a lot of adverse effects than good. Introduction Nowadays, internet and computers are very important in life. Various methods are used to communicate with individuals. In the past, everyone connected with each other by simply sending a letter through the post. This process takes a long time to send a message to our friends. After the phone was introduced, many people use the phone to communicate with each other. With this, web developers about how to solve problems that occur if you want to connect with people who far away. Internet usage is diverse and among them is to search for information, adding knowledge, entertainment, and to chat. The use of increasingly sophisticated technologies to help people to get information at a rate so fast. John Naisbitt (1990), predicts one of ten human tendencies in the early twenty-first century is information. Approximately 60,000 students aged between 12 and 18 years in this country tracked spend at least four hours a day surfing the internet, especially social networking site Facebook (FB), Twitter, Instagram and many more. Addicted to the internet, especially FB is causing the students often cheat, steal, antisocial and turned into a bad temper if their wishes are not met. If the addictive social networking site is not addressed, it will cause various negative impacts include symptoms of truancy and crime and antisocial. Too much socializing online will lead to more negative than positive things. Other than disrupt the interaction among human beings, too much socializing online also leads to various diseases and also leads to social isolation imposes. Technology is destroying the Quality of Human Interaction Technology is the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society and the environment, drawing upon such subjects as industrial arts, engineering, applied science and pure science (Dictionary.com, n.d). It cannot be denied that in this century, we live really depends on the technology like mobile, computers, medication machines, security and etc. The technology development also keep increasing day by day and it makes some people feeling eager to wait for the new technology such as a new gadget being released. Technology itself gives us many benefits and also came along with negative effects. Little by little Internet and mobile technology seems to be deftly destroying the meaningfulness of interactions among people, disconnecting us from the world around us and leading to an imminent sense of isolation in today`s society (Melissa, n.d). Today, instead of meeting friends face to face we rather call, text or instant message them. It may seem simpler but we ultimately end up seeing our friends a lot less society (Melissa, n.d). The technology, especially mobile technology nowadays really gives a big impact to our live. In Malaysia itself, all the citizens in this country have their own smartphone even the kids under twelve years old. Supposedly, the children at that age should spend more time with their parents and friends. We called this situation as a gadget haze where people really attached to their gadgets. If this situation keeps happening in our society, we should not be surprised if those children having problem with their social interactions with others. There is an article that talk about how the mobile technology kills the face to face interactions. The writer said he was at the University of Missouri-Columbia for a reunion and he noticed that just about every student had a cell phone out to read text messages or check voicemails as they walked around- whether they had friends nearby or not (Mark, 2007). That was what happened in 2007, and we can see that the gadget haze today become more serious when the people busy texting, Facebooking, twittering, and these make them ignore the people around them and at the same time it slowly destroying the quality of the human interaction. In 2010, there is another article talk about how the technology destroys the interpersonal communication. The writer questioned that people today rely on Facebook, Tumblr, Foursquare and etc., And most individuals are connected to the technology and the internet at all times one way another (Sean, 2010). Furthermore, there also has a page that listed 10 ways smartphones are destroying our lives and I really interested with one of the ways that is social interactions? Huh? What are they? It questioned us how often these days we meet groups of people having coffee with everyone`s faces buried in their phones, supposedly they had nothing to chat about or maybe we are slowly forgetting how to fill life`s awkward silences with polite conversation (news.com.au, 2012). The development of the technology that speeding up nowadays really make us worried because of the behaviour of the people that really excited regarding it. Technology is good, but our people make it worse. This is because we do not know how to use it well. Forget all the gadgets or any technology we have when we are in a group of people, show some respect there and then we can balance the human interactions within people and technology. Technology will be precious when we not how to appreciate it. Children will faced mental illness, disease due to too many online socializing Apart from the lack of interpersonal communication skills, The children are the ones who are vulnerable to the problem of social ills. Mental illness will also be faced by a child who is too much of their time on social networking sites. This is due, they would rather receive something without examining the facts is whether it is correct or not. Critical thinking they would be reduced and they will struggle to make any decisions relating to the idea. They are no longer interested in analysing an accepted fact flatly through search engines. Consequently, they no longer teach the brain to think in depth which can affect brain function when the condition persists. If that were done from the early stages of teenage life, how it will be when they grow up. It not only affects their daily lives, but how they can be competent and competitive. What is more worrying is primarily to parents is their childs truancy willing simply to go to a cyber cafe in their home if there is no computer. If not enough pocket money, they are willing to steal, as long as it can visit cyber cafes. Personal computers, especially those with access to the internet, for example, is one of the tools for communication technology is often touted as very useful for a variety of purposes such as to receive, transmit and record the information. But in the meantime, we also feel uneasy because the media have also become a channel obscene material and also have been misused for the purposes immoral and gambling. Children who spend a lot of time glued to a computer risk of mental health problems such as loneliness, depression and anxiety(â€Å"The internet can be bad for children’s mental health Health News Health Families The Independent,† n.d.). Those who spend more than four hours a day to see the screen more vulnerable to mental illness. Results showed that more health risks of social networking sites and computer games such as companies like Facebook criticized for failing to have a system that is more effective age checks for new joiners. You must be 13 or older to join Facebook, but many children younger holding account. Children who spend more time on the computer, watching TV and playing video games, tend to experience higher levels of emotional stress, anxiety and depression. In mirror newspaper written on 16 may 2014 about â€Å"Spending too much time online causing mental illness in children government health advisers warn† said that loneliness, depression, anxiety, low self-esteem and heightened aggression are some of the possible issues faced by children who may overuse the internet. A PHE report says improvements in childrens wellbeing over the past two decades had now been curtailed and may be in reverse. The report says the number of calls to Child Line about online bullying, suicidal thoughts and self-harm have soared in recent years. PHE suggested that parents should be particularly worried about their childs mental health if they spend more than four hours a day in front of a screen. Children who spend more time on computers, watching TV and playing video games tend to experience higher levels of emotional distress, anxiety and depression. This relationship is particularly negative among those who engage in high levels of screen use more than four hours a day. The evidence suggests a dose-response relationship, where each additional hour of viewing increases childrens likelihood of experiencing socio-economic problems, and the risk of lower self-esteem, the report said(â€Å"Spending too much time online ‘causing mental illness in children’ g overnment health advisers warn Mirror Online,† n.d.). Lack of healthy due to too much socializing online Pros when too much socializing online Although it leads to a lot of disadvantages. Too much air can also lead to community among these are Converse. Can contact old friends apart. Old friends reunite separated. We can look back school friends over a network with one another while relation can relive old story. Besides that, when too much online socializing, it can help promote something. Through social networking site, the latest entry can be announced to friends in the social networking site. . For example cooking tasty and cheap restaurants can be widely known. The best type of camera for the money can be discussed. It also easy to disseminate information. For example, the first time when you want to perform the ceremony wedding invitations need to find partners address each(â€Å"myMetro | Facebook kami,† n.d.). But now with the sophistication of the social networking site, wedding cards can be placed there and communicated to colleagues. Easy and fast. Request help anxious as blood donation certain jens to help terminally ill patients can also be disseminated. Cases of fraud and faces criminal disseminated in the fight against crime. Using a social network also, sharing of information or knowledge become easier. If we are wise to find a suitable friend, we will have the latest information quickly(â€Å"How Cell Phones Are Killing Face-to-Face Interactions | Mediashift | PBS,† n.d.). There are friends who are eager to share news and information to be shared. For example, the social networking site can replace the tv to know the latest news. Even with the trial court immediately known through twitter and certain websites. Current events can be known immediately. Science in medicine, technology and the like can also be disseminated. Social web sites like this can actually provide many benefits to adolescents if used correctly. But most do not take advantage of such facilities with the best that exists between those who abuse that sparked controversy as threats to particular individuals. Conclusion Malaysia as a country that is peaceful and prosperous society must be completed with the ethical standards of excellence for surfing the cyber world full of comfort. Islam as a religion of mercy should be the main reference in the formulation of ethical consumerism Internet standard, according to the characteristics of Islam itself that brings a complete change of angle whether social, economic, political, and so on. Islam requires all Muslims to respect each other, we maintain dignity and society around us. The issue of students exposed to pornographic material can be contained if religious values applied in the students. Certain parties have to take action to control closely so that students do not tend to social problems. No other element that can poison the integrity of the community that is spread through the internet to be accessed by all human beings. ICT influence the level of modernity and contemporary life is inevitable and has great influence in the lives of young people o r students in particular. It has become part of modern life now that will continue to improve the use and impact from time to time. The use and the influence in the lives of Malaysians now inseparable with ICT in many aspects of life. To avoid or reduce the negative effects and destroy the positive values of religion and culture of our society as well as highlighting the positive values of society, all parties and of various levels must strengthen the role of religious, moral and ethical values of our society, especially for the younger generation to avoid of the negative effects that will get worse. Completely eliminated the negative effects harder, but what might be done is to increase the positive effects and minimize negative effects. Government policies related to education and culture must also put the issue of abuse and the negative impact of the Internet as an important tool for the modernization and development of the nation state in Malaysia. In a nut shell, we can conclude here that too much socializing online will bring more negative symptoms than positive. All parties appropriate played crucial roles to eradicate the use of the internet for too long, because it will make a generation who will govern the country one day Reference How Cell Phones Are Killing Face-to-Face Interactions | Mediashift | PBS. (n.d.). Retrieved November 28, 2014, from http://www.pbs.org/mediashift/2007/10/how-cell-phones-are-killing-face-to-face-interactions295/ Technology destroys interpersonal communication Collegiate Times : Columnists. (n.d.). Retrieved November 28, 2014, from http://www.collegiatetimes.com/opinion/columnists/article_9af9d508-244c-5cdf-9bbf-312152f682f4.html Technology | Define Technology at Dictionary.com. (n.d.). Retrieved November 28, 2014, from http://dictionary.reference.com/browse/technology Too much time on web â€Å"gives children mental health problems.† (n.d.). Retrieved November 25, 2014, from http://www.telegraph.co.uk/news/politics/10835157/Too-much-time-on-web-gives-children-mental-health-problems.html How Cell Phones Are Killing Face-to-Face Interactions | Mediashift | PBS. (n.d.). Retrieved November 28, 2014, from http://www.pbs.org/mediashift/2007/10/how-cell-phones-are-killing-face-to-face-interactions295/ Internet Addiction: A Bad Habit, Not An Illness. (n.d.). Retrieved November 25, 2014, from http://www.behaviorismandmentalhealth.com/2013/04/23/internet-addiction-a-bad-habit-not-an-illness/ Internet increases risks of mental illness in children | Health Fitness | bmag. (n.d.). Retrieved November 28, 2014, from http://bmag.com.au/style-wellbeing/health-fitness/2014/05/24/internet-risks-mental-illness-in-children/ myMetro | Facebook kami. (n.d.). Retrieved from http://www2.hmetro.com.my/articles/Facebook_kami/Article/ Spending too much time online â€Å"causing mental illness in children† government health advisers warn Mirror Online. (n.d.). Retrieved November 27, 2014, from http://www.mirror.co.uk/lifestyle/health/spending-much-time-online-causing-3549003 Technology is Destroying the Quality of Human Interaction | The Bottom Line (UCSB). (n.d.). Retrieved November 28, 2014, from http://thebottomline.as.ucsb.edu/2012/01/technology-is-destroying-the-quality-of-human-interaction The internet can be bad for children’s mental health Health News Health Families The Independent. (n.d.). Retrieved November 28, 2014, from http://www.independent.co.uk/life-style/health-and-families/health-news/the-internet-can-be-bad-for-childrens-mental-health-9381551.html Too much time on web â€Å"gives children mental health problems.† (n.d.). Retrieved November 25, 2014, from http://www.telegraph.co.uk/news/politics/10835157/Too-much-time-on-web-gives-children-mental-health-problems.html

Learning About On-Line Communities :: Internet Technology Computer Chats Essays

Learning About On-Line Communities Section 1: What I Know, Assume or Imagine. What I know, or rather, what I assume I know, about on-line communities is extremely limited since I do not really participate in these types of communities myself. I have virtually no experience in the area of on-line communities and have never actually attempted to join, or even browse, through them. Everything that I think that I know about this area of interest is simply what I have heard from my friends or family regarding their experiences in various chat rooms and other on-line communities. What I assume I know is also based partially on the bits and pieces of information that I gather occasionally from the media. When certain investigative report programs air information that reveals research from various web sites such as the different types of web sites that are available, and the types of people that might be found in certain chat rooms, I begin to grow more curious. In fact, I once watched an investigative report show that revealed how easy it is to set up your own web site from your living room. The amount of people that decided to create their own web sites for assorted reasons is not as interesting to me as the amount of people that are enticed into logging on to these web sights. Several areas of interest even include simply watching the creator of the web site as they go about their daily activities in their living room. Some online "groupies" have even become so fascinated with certain web sights that they enjoy watching the host of the site sleep or use the bathroom. I am sure that these types of communities are merely the tip of the iceberg in the vast ocean of what is available a s far as on-line communities. What interests me most about the various web sites and on-line communities available to the public is the fact that so many people are consumed by these alternative realities and seem to enjoy living in a world where they can create their alter egos. A lot of people seem to really enjoy, or perhaps even have a deep need, to create enriched versions of them. People that often engage in this activity of creating a generous picture of who they actually are have a purpose of attracting other individuals who the embellishers might feel would, otherwise, not be attracted to enlist in conversation with them.

The Economy and SUVs Essay examples -- essays research papers

SUV’s have become the center of a large controversy in the last couple of years. Many studies have been conducted on the relation to the economy and the popularity of the SUV. The sport utility vehicle not only affects the economy with its gas-guzzling capabilities during a time of war, but with the safety questions that have continued to arise. â€Å"Automobiles have a large impact on the quality of our environment and public health. Automobile use affects virtually every aspect of environmental quality - including noise levels, air quality, water pollution, and urban sprawl. Ninety percent of the environmental impact of automobiles occurs through the operation of the cars: about 10 percent from the production, raw materials and disposal of automobiles. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Federal law permits Sport Utility Vehicles to waste 33 percent more gasoline than passenger cars. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  SUVs can spew 30 percent more carbon monoxide and hydrocarbons and 75 percent more nitrogen oxides than passenger cars. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Since 1990, the inefficiency of light trucks (including SUVs) have led to Americans wasting an extra 70 billion gallons of gasoline. â€Å" SUV’s burn more gas and spew out more pollution. Many of the big SUV’s pollute three times as much as cars, which greatly contributes to climate change and smog. But for many of us, it is difficult to connect our actions at the gas pump with the temperature outside or with the quality o...

The Ninja :: essays research papers

Master of the Orient THE NINJA Born and raised in New York City, Eric Lustbader graduated from Columbia University in 1969. Lustbader has had a number of fascinating best-selling novels, including Black Heart and Angel Eyes, he introduced Elton John to the American music scene. He spent fifteen years in the music industry in various capacities, including working for both Elektra and CBS Records. He is a former writer for Cash Box magazine where he wrote lead stories on new rock acts. In that capacity, he was the first person in the United States to predict the success of Jimi Hendrix, David Bowie and Satana, among many others. Lustbader has taught in the All-Day Neighbourhood School Division of the NYC Public School System and has also taught pre-schoolers in special early Childhood programmes. Eric Lustbader, who travels worldwide in researching his novels, lives in Southampton, New York, with his wife Victoria Lustbader, who works for the Nature Conservancy. Well, I don't want to give the whole story away in this report, so I am going to summarise the story very briefly. The book isn't really just about a few selected people, but instead the author tries to see it from a lot of different perspectives. Therefore the reader get to know a variety of personalities. The Ninja is a high-voltage novel of intrigue and sensuality, richly characterised, fuelled by relentless suspense, an extraordinary thriller, least to say. If there's a main character in the book I think it would be Nicholas Linnear, a man of half-English, half-Oriental origin. A quite special man I will tell you more about later in this report. Anyway, the story begins with a murder, a clean, silent and mysterious murder. The police don't have a clue, so they call in Nicholas, an expert on this type of murders. Nicholas doesn't want to tell the others in the beginning, but he has his thoughts. As the story continues he start to split up the problem and suddenly everything is crystal clear. This isn't the usual type of murder, instead something even worse. An assassination, performed by a man bound by the blackest code of honour and skilled in the deadliest martial arts. This was the work of a ninja, a far remnant of the East. Nicholas must fight against a past he can't escape, trapped in a web of old lust and present passions, he uses all his skill and knowledge to survive.

Fantasy Faces Reality Essay

Joyce’s short story â€Å"Araby† shows us the moment of awakening from fantasy by a boy’s one-side love story. we sometimes experience when we continue to work on ourselves, understand that if something is causing regret, anger, unhappiness or and other â€Å"negative† emotion, we are, by definition, experiencing an illusion. We will experience the illusions we still think are real. We will do so because we have made the unreal to real, and the best way to understand that what we see as valuable is actually valueless is to experience its valuelessness. Many times, when people awaken from their particular illusion, they feel so empty, angry, or feel like such a loser, but after this moment, people will step forward again into everyday life to begin new chapters in their personal histories. The short story â€Å"Araby† is filled with the fact that both ‘Symbolism’ and ‘Realism’ share significant weights. It opens and closes with strong symbols to awaken realism. The fantasy and reality are faced at beginning of the story by symbolizing the priest’s death. When the boy narrates about the priest that reads, â€Å"’He had been a very charitable priest; in his will he had left all his money to institutions and the furnitures of his house to his sister’† (302). It makes the boy thinks him as a sneer, for it implies that the priest, by having a fortune, might not have been faithful to his position, and by handing his furnitures over to his sister, might not have yet been free from secular ties of family relations. When the priest writes the will, he might believe that he will be charitable and respected by people, but his fantasy is broken by leaving his furnitures to his sister. As an old priest, even if he had been inherited a big fortune, he might have donated the fortune to the society if he had been charitable. It is somehow not delightful to see a wealthy minister, who is supposed to be poor and honorable, especially in the times of poverty. The Joyce’s comments in the story, the boy finds old books in the priest’s room (Among these I found a few paper-covered books; the pages of which were curled and damp: The Abbot, by Walter Scott, The Devour Communicant and The Memoirs of Vidocq. ) â€Å"The Abbot† (It is said that Queen Mary of Scotland was depicted as a very devout, serious, religious and romantic person.) shows a boy’s confused recognitions among religion, romanticism and sex, while â€Å"The Memoirs of Vidocq† (the story of a double life of a police and a thief) suggests an allusion on deception and dishonesty. With the name of Mangan, whose sister is the partner of the boy’s one side love, Joyce suggests a strong allusion of James Clarence Mangan who is an Irish poet in 19th century. By the name Mangan, she was symbolized as a person of hypocrisy and misled emotion. Moreover, there is the back drawing room, where the boy does masturbations in confused illusions of sexual fantasy and religious mystery and devotion. This implies the fact that the desire of the boy, who is a Dublin Irish Catholic, was completely hidden by the religious suppression. The last sentence in the story, the boy says â€Å"’my eyes burned with anguish and anger’† (304) In the opening part of the story, the writer used the expression, â€Å"being blind†. (Some scholars explain that the expression, â€Å"being blind† means an impasse indicating the deadlock situation of the Irish society. ) It shows how the boy’s emotions change to anguish and anger when he faces the reality, coming out of the walls of traditions and religion. The boy’s emotions had been vague and abstractive up to this point but from there he becomes a real and concrete person. At the last scene, the boy realizes that his journey to Araby is not for a holy duty(The girl, his one sided lover, asked him an errand to buy something for her, and he regarded her as a holy subsistence. ) but only for his imprudence and vanity. The society made him open his eyes to reality (What helped him open his eyes were a few shabbily left-over coins and the English girl who was mindlessly fooling herself by playing around with boys.) He opens his eyes and realizes the reality from the behaviors of English girl casting amorous glances to boys. This is the Epiphany that Joyce suggested. It is the moment when the consciousness of a human being is manifested as if there were the advent of the god. Another point that should be commented is the sentence, â€Å"What is Araby about†. The Araby is a story about love, sex, religion, and a process of a boy’s growth to an adult in which he faces illusions, separations, and realizations of reality. Also, Araby can be said as a place of growth. The boy was unable to argue against the society and therefore he had to reconcile the strange emotions he faced with the Catholic emotion. That means he sublimated the doubt about his emotions with the mystery of religion. The journey to Araby brought him the realization of reality and the growth to an adult. ‘Dubliners’ (In this story, the author describes the Dubliners as a moralist reprimanding the spiritual paralysis of his homeland, Ireland. He indicated Dublin as the center of the paralysis) delivers a feeling that is so distressing and so realistic that one becomes painful. Joyce delivered such feeling for Irish people. Koreans of today may also be sympathized if a great writer sharply and realistically reprimands the immoral and sluggish features of the present Korean society but it was the suggestion not for a limited region but for the common society, as presentation of a rule that proves the general history of the human societies. That shows why he is so great a writer. Araby successfully expresses the mix of situations of abundant symbolisms along with politics, culture and religion, through a story of puppy love in adolescence. He properly avoided the fantasies and exaggerations that are typical to novels. This shows how a novel can reflect and affect the real society. As the process of getting used to the reality and living with concealed wounds is the destiny for the human being, the boy is now telling us his past plainly, after having a painful experience to become an adult. To the boy, Araby was an unexpected place for a ceremony to become an adult and a mirror reflecting a new world.

Amma Unavagam

Growth through CARS Initiatives Pfizer is the world's largest and one of the most admired pharmacy companies with an income of about US $52 Ban in 2013. In 2001 when Dry Hank McKinley took over as Chairman and CEO of the company, Pfizer was very stable and financially sound. It was poised to become the world's largest pharmaceutical company with revenues doubling In the next five years. But the CEO had other serious challenges to contend with.In response to these challenges, Dry McConnell formulated a new mission of Pfizer to become the world's most valued company not Just to Investors, patients and customers but also, to employees, partners and communities where we live and work. † In line with this mission, Pfizer became the first pharmacy company and one the first corporate in the world to sign up for support for the LINE Global Compact (UNC). UNC among other things envisages that businesses should: 1. Support and respect the protection of internationally proclaimed human ri ghts and 2.Uphold the elimination of discrimination in respect of employment and occupation. To deliver on his commitments to these principles of UNC, Dry McKinley created and launched Its The Global Health Fellows Program (GAFF) In 2003 under his personal oversight. Under this program, Pfizer would send their skilled employees to developing countries on short term assignments (2 – 3 months) to help Noose there build health and social infrastructure in communities ravaged by various dreaded diseases.These employees would transfer their professional, medical and business expertise to the Noose in such a way that the Noose would learn to promote more efficient access to quality health services for the needy. Starting with mere 18 people in 2004, today over 300 Pfizer employees participate in assignments in 45 countries in partnerships with 40 international development organizations. Experience shows that through GAFF initiative, the MONGO partners gained expertise in capacity-b uilding analysis, planning and training that they couldn't otherwise afford.This helped them to Identify health trends and plan Interventions, enhanced their drug-trial competence helping them attract more western resources, and manage their programs better. International social cause as good corporate citizen. The Program became a personnel development tool. Returning volunteers came home with new operational and business insights as well as better understanding of the company's stakeholder including patients, communities, medical professionals and MONGO etc around the world especially in emerging markets.This in turn contributed to better policy making and program planning including bringing better AIDS therapies to the market. This program also served as a valuable recruitment and retention tool. It also helped build better relationships with legislative and regulatory authorities. Interestingly, the success of the GHB Program enthused Pfizer to include reports of philanthropic a ccess programs in their financial reports to the investors.