The Royal National Institute for Blind People (RNIB) Assignment - 1

The Royal National Institute for Blind People (RNIB) - Assignment Example The present research has identified that the RNIB need donations to stay afloat.   How the organization goes about getting that support is as yet unknown, but it is hoped that the RNIB will read these recommendations and take them seriously enough to consider implementing all, if not a few of, the suggested media campaigns.   These various campaigns span a wide variety of strategies in order to get the most profitability with regard to how donations are collected. That having been said, it is hoped that several of the strategies to be discussed in this report will be ultimately implemented. Hopefully, these strategies will alleviate some key financial stresses. The general role of advertising—in other words, the advertising campaign that will be conducted—will be focused on improving the livelihoods of several people who use the RNIB in order to provide the services and materials as blind or partially sighted people. â€Å"The Royal National Institute for the Blind (RNIB) is the leading charity providing practical support, advice, and information for the one million blind and partially sighted people in the UK†. In order to generate revenue, basically, the RNIB needs to conduct some sort of marketing campaign, which will be discussed further in other sections. Generally, however, the role of advertising is to convince the public that funds must be solicited, and elicited, in order to keep its platform and variety of services available for the portion of the public which is blind or partially sighted. Some of the key messages that must be presented are that: a) this is a good cause which benefits the disabled or partially disabled residents of the UK; b) in order to continue providing their clients service, they need funds; and c) without additional funding, the RNIB would probably not be able to continue servicing their clients. That is the message to prospective customers. The messages to current consumers of RNIB is that they must get on the bandwagon in order to promote RNIB or there are going to be serious consequences—one of those consequences, namely being, that RNIB could potentially shut its doors forever without receiving adequate support.